Trinny Woodall opened up about her fiery exchange with mogul Touker Suleyman on the latest episode of the programme.
The beauty guru, appearing as a celebrity investor, locked horns with Touker over an entrepreneur’s cleaning product pitch.
Touker questioned the sustainability of relying solely on online sales, asking: “How do you switch it all off and still keep the lights on?”
Trinny, visibly taken aback, retorted: “You always come up with this thing of, like, the end of D2C. You know, when I watch this show, I hear you say it. I just umbrage because I think there is power in D2C.”
Despite their disagreement, both Touker and Trinny made offers to the contestant, who ultimately chose a joint deal with Trinny and fellow Dragon Deborah.
Trinny Woodall details reason behind ‘challenging’ Dragons’ Den star in guest appearance (Image: BBC)
Discussing the tiff on with hosts and Trinny justified her stance, saying: “What happened was he was sort of challenging this woman, saying,’You’re doing a lot of director consumer and you’re growing as a business, you haven’t made money yet’.”
Trinny revealed that Touker was sceptical about the potential of the woman’s business, a view she contested. She pointed out to the ITV hosts that a significant 75% of her enterprise operates online, reflecting a broader trend in UK commerce, reports
Trinny said: “That was his opinion, I’ve known him for 30 years. We have to just know what goes on behind the scenes.
Trinny spoke about her guest appearance on This Morning (Image: ITV)
“I’ve known him for 30 years and so I felt I could challenge him because I knew him. I was like, ‘Come on Touker’.
She also expressed how much fun she had on the show, despite the on-air debate, she said: “It was really fun to do! But it was not, you know how some of those things are for television? It was just what happened.”
Trinny also shared her enthusiasm for participating in the programme, adding: It was good, it’s very nerve-wracking to be up there. I know how nerve-wracking it is to be up there.”
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When Alison asked which Dragon Trinny would choose for investment if she were starting anew, the beauty mogul indicated a preference for either Sara Davies or Deborah Meaden.
This Morning continues weekdays on ITV from 10am. Dragon’s Den is available to watch on iPlayer.