A pub in Bushey has been renamed (Image: Joe Pepler / SWNS)
A pub in Bushey been renamed ‘The Three Bushes’ as part of a temporary rebrand and its audacious new look is sure to raise eyebrows.
As part of the daring move, the establishment has been decked out with hair-themed décor, including topiary bushes pruned to reflect genital hair grooming trends.
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This eccentric transformation is part of a cheeky campaign by Laser Clinics Group, aiming to spotlight the diverse practices of body hair grooming during the winter season.
A survey involving 2,000 adults revealed that such personal care often falls by the wayside when it gets colder 40% of Brits confessing their grooming routines “slide” or are completely abandoned.
The survey pinpointed legs, underarms, and private areas as the most commonly overlooked regions, with women more prone to neglecting their grooming than men (40% against 32%).
Speaking for Laser Clinics Group, Julia Rogers commented: “Grooming habits vary among each and every one of us. There’s no right or wrong way to manage your personal hair and grooming routines what works for one may not be someone else’s preference.”
Rogers continued: “We know that hair-grooming habits take a back seat over the winter months. But the long cold season is starting to come to an end, and we’re marking Fur-get It Friday the day when laser hair removal sales peak at our clinics, as January’s long-awaited payday hits and personal grooming becomes a priority.”
A surprisingly high number of adults, 14%, admitted to neglecting their intimate grooming for as long as a month. Meanwhile, nearly one in five women confessed to letting their leg hair grow for several weeks at a time.
Laser Clinic UK opens the first-ever ‘Pubic House’ in Bushey (Image: Joe Pepler / SWNS)
During the winter months, 22% of respondents took a more relaxed approach to grooming, simply tidying up the edges rather than going into detail. Many opted for shortcuts, such as shaving only up to the knees, with 59% adopting this approach.
Some individuals turned to longer-lasting hair removal methods, like laser treatments, to minimize maintenance, with 11% of respondents choosing this option.
Interestingly, millennials were the age group most influenced by their partner’s preferences when it came to grooming, with 24% citing this as a factor. In contrast, Gen Z respondents were more likely to follow social media trends, with 10% admitting to this.
Rogers commented: “Winter is a time when many of us embrace the extra layers-not just in clothing, but maybe in other areas, too. It’s completely normal to let our grooming routines hibernate a little during the colder months.”
“The motivation to stick to strict grooming schedules tends to plummet as the temperature does. But now is a great time to book in to get summer-ready.”
“We want to break the taboos around hair removal and empower and inspire individuals to be confident with their hair removal preferences.”