is back on our screens for its 19th season, fronted by business tycoon Lord Sugar and his two advisors, Baroness Karren Brady and Tim Campbell MBE.
The show has been a familiar business TV show for almost two decades. Last year, it was a hit, with viewers averaging 6.6M per episode and 1.4 million viewers aged 16-34 tuning in.
With next year being the show’s huge anniversary, one expert believes that the show needs a ‘real shake-up’ as the format has tipped towards becoming ‘repetitive.’
Jack Proverbs, Senior PR Executive at PR By Whitney Williams, spoke exclusively with Express Online and thinks the show needs to return to its ‘original roots.’
“For season 20 of The Apprentice, there needs to be a real shake-up. The show’s formula works in that we know what to expect, but it’s getting repetitive. The only part which everyone looks forward to the most is the interviews at the top five,” he commented.
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Lord Sugar is returning for the 19th season of The Apprentice (Image: BBC)
“Other than that, it’s the same type of challenges with a different coat of paint on them, where they have a design flaw which could’ve been done by kids in a school project.
“It would be great to see them do more real-life scenarios such as crisis management or creating a start-up from scratch – the basics for which many people might watch the show. The true fundamentals of business.”
He added, “The system needs to be turned on its head; the show has to go back to the roots of strong, level-headed aspiring entrepreneurs.”
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The Apprentice is fronted by Lord Sugar and his trusted advisors (Image: Getty)
In similar news, Brewdog co-founder James Watt has slammed The Apprentice for being ’20 years out of date’ as he announced the launch of his new rival TV business show, House of Unicorns.
Mr Watt spoke to Express Online and said: “You get things like the Dragon’s Den and The Apprentice where the format seems 20 years out of date, and they’re all set up to make the entrepreneur seem deranged or deluded.
“It’s like entertainment at the cost of the founder, entertainment at the cost of the business.”
James founded BrewDog in 2007 alongside Martin Dickie in Edinburgh. In May last year, he stepped down as chief executive, but he still owns 21% of the business and remains a non-executive director. The pair applied to appear on Dragons Den in 2008 but were rejected.
The Apprentice airs Thursday evenings at 9pm on One and iPlayer.