Iceland has pulled a U-turn over the change (Image: Getty)
Frozen food giant Iceland has announced a huge change in stores after customer complaints.
has revealed that it has reversed a decision to introduce plastic-saving vacuum packaging on its fresh beef steak mince sold in-store.
The retailer announced in August that it had switched to vacuum packs in order to save 35 tonnes of plastic per year, because vacuum-packed mince takes up less space once the air is removed, reducing the amount of plastic needed.
Iceland followed the likes of , , and which had already swapped to vacuum packaging.
However, Iceland has now announced it’s pulling a U-turn, apparently following requests from customers, and will now revert back to the ‘classic’ packaging.
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Iceland said: “You asked, we delivered. The classic mince packaging is back!”
Iceland’s followers largely welcomed the news.
@doctorwhoSF said: “Thank you. That previous packaging made the product look unappealing and horrible. The classic OG packaging is the way”.
@sdfpk said: “Not sure I’d refer to the packaging as classic, but I suppose rigid plastic packaging doesn’t have the same ring to it looool.”
The retailer had rolled out the packs in more than 1,000 stores following a 12-week trial in 50 stores.
Complaints had surfaced on social media about vacuum-packed mince from various retailers in the past year.
Posting on , u/goosepond01 said: “Vacuum-packed mince is a nightmare. I know this isn’t the first complaint post on here but I’m genuinely trying to figure out how the **** you cook this.
“I’ve tried to make chillis and spag bol using it and it’s been an absolute disaster
“I’ve tried cooking in it a block and seperating when it’s cooked a bit, it ends up giving you large mushy chunks that you have to chop up in to smaller mushy chunks and tiny chunks that are akin to a thick soup with bits.
“I’ve tried gently pulling it apart and it’s the same as above.
I’ve tried really giving it a good cutting and it’s the same mushy ****.
For anyone who still buys vacuum-packed mince, u/hostalavistababy added: “I have developed a method of cooking it I like to call the ”shiatsu massage”. Basically I get two wooden spatulas, one in each hand and after I put the disgusting meat cuboid into the pan I furiously chop it with both spatulas like I’m having some sort of mental health crisis. That usually does the job.”