Jet2 boss said tourists feel unwelcome (Image: Getty)
The CEO of Jet2, has warned that the are “playing a dangerous game” following anti-tourism protests.
This comes after an anti-tourist graffiti stating “Kill A Tourist” was seen a few days ago in and a recent rise in anti-tourism .
In October, thousands of locals in the islands protested against overtourism demanding changes to the tourism model to protect the island.
Steve Heapy, CEO of Jet2, said: “Anti-tourism protests and derogatory comments from local administrations make tourists feel unwelcome.
“People don’t come to the Canaries to be mistreated or to witness protests. Such incidents tarnish the region’s image, pushing tourists toward destinations like Turkey and Morocco, where they feel valued.”
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Residents in the Canary Islands have been protesting for a more sustainable tourism model (Image: Getty)
He added: “Not everyone is rich, and many tourists simply want an affordable and relaxing holiday. If they feel unwanted, they’ll look elsewhere.”
Mayor Onalia Bueno that from 2025, there will be an additional charge of €0.15 per day for visitors to Mogán in Gran Canaria for those staying in hotels, apartments, and holiday homes to encourage a more sustainable tourism model.
Heapy said: “Rising taxes drive up the overall cost of holidays, reducing demand.
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A resident protesting with a sign saying “the beaches are ours” (Image: Getty)
“While Mogán’s tax is small, it sets a dangerous precedent.”
For now the tax only affects Mogan but locals across the islands are pushing for more measures against overtourism.
Heapy warned that Morocco welcomes all tourists despite their wealth and that the Canary Islands should take inspiration from Morocco’s coordination between government, airports, and tourism boards.
He said: “Governments need to enforce existing regulations and focus on controlling illegal rentals rather than penalising compliant operators.
“They should also work with airlines and tour operators to promote the Canary Islands in key markets like the UK.”
Heapy emphasised how essential tourism is for the islands and warned that it should remain competitive in the current market.
However, he remained optimistic stating that he expects a “strong performance in 2025”.