Meghan Markle warned against ‘killing her brand’ by avoiding this one move

has been warned against “killing her brand” by avoiding one major move on .

The royal, who made a surprise to on New Year’s Day, has been told to keep her account active- especially in the lead-up to the release of her new show, With Love, Meghan.

Speaking to , Riley Gardiner, who is the founder of No Strings Public Relations, said that, if she were to not post, it would likely “kill her brand”.

She said: ” should absolutely keep her social media presence active in the lead-up to With Love, Meghan. Waiting until March 4 to post would be a mistake.”

Explaining further, she added: “Silence is more of a brand killer than a strategy.

“If she stays quiet for too long, people will get bored, and the headlines will shift elsewhere – no one has the patience for that level of mystery anymore.”

Riley also suggested a recommended time between each new post, adding, “Regular posts are a must – something that keeps her in the conversation without going overboard. Once a week seems like the sweet spot.”

, she added: “Content-wise, her posts should feel authentic, but not too self-indulgent. A photo of her children’s birthday? Sure.

“But it should carry some weight, not just a “happy birthday” tag. Something about her reflections on motherhood and how she’s shaping their futures.”

Meghan will see the release of her new eight-part series on March 4 – less than two months after it was originally set to air earlier this month.

A decision was made, just days before January 15, to delay the launch following the wildfires devastating LA.

In her statement, Meghan said: “I’m thankful to my partners at for supporting me in delaying the launch, as we focus on the needs of those impacted by the wildfires in my home state of California.”