This Morning Ben Shephard abruptly replaced on air as segment leaves fans ‘switching off’

viewers were not impressed as they watched and Dr Zoe Williams presented a segment on rejuvenating your vagina, with Zoe replacing as he decided to come off air for a brief break.

Cat and Dr Zoe looked a variety of different products, before a beautician welcomed a volunteer onto the show to help describe the vaginal rejuvenation procedure.

Zoe then pointed out that people were happy to discuss what toning procedures they were doing to their face, so intimate areas shouldn’t be any different.

Dr Zoe explained that the procedure could be used for cosmetic purposes, but had also helped people with medical conditions and health issues. They then welcomed a woman with a health condition on the show who wwould give a demonstration of what the procedure would be like.

Cat Deeley and Zoe Williams on This Morning

Cat Deeley and Zoe Williams hosted the segment together (Image: ITV)

Cat then asked Dr Zoe: “What does anti-ageing your vagina actually mean?” as the doctor replied that “with age, skin all over your body deteroriates, but when you reach the stage of perimenopause and menopause, the decline of estrogen also affects the vagina”.

One fan declared they were switching off as they said: “Ok, might stick around for the toning segment before switching channels.” Another added: “Im off to listen to the bbc.”

A third furious viewer raged: “Oh just f*ck off !!!! what a completely ridiculous segment.”

This Morning segment

Fans were left cringing over a vaginal rejuvenation segment (Image: ITV)

A third chimed in: “Don’t see the point of lying there, could have sat on sofa and just told us about it.”

A number of other fans were concerned for Ben as he disappeared from view on the show for the sensitive segment, as one said: “What the heck is going on?!! They don’t have to do this live on morning tv. Don’t blame @benshephardfor disappearing.”

Another asked: “Missed the beginning of this segment. Has Ben stepped out of the room?”

At the end of the segment, the camera then panned back to Ben, who was awkwardly sat at the main desk by himself as the show went to a break.

This Morning airs weekdays at 10am on ITV1.

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