On Tuesday, Netflix announced that it is raising its prices once again. The streaming giant said its increase will affect all U.S. subscribers on their next billing cycle, The Verge reported.
The basic monthly subscription without ads will increase from $15.49 to $17.99. The monthly plan with ads will increase from $6.99 to $7.99. The premium plan subscription has increased by $2, up to $24.99 a month. The last time the streamer increased prices was in October 2023.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” Netflix said in a letter to investors.
This 2025 price hike follows a record increase in new subscribers for the platform; in the fourth fiscal quarter of 2024, 19 million users subscribed to the streamer, NPR reported.
In 2023, Netflix began cracking down on password sharing on the app, encouraging users who shared accounts outside of their households to download the service and create their own accounts. Apparently, that shift worked for Netflix — the app’s sign-ups increased after the password-sharing ban took effect in the U.S., Canada, Portugal, Spain and New Zealand, CNN reported. Netflix currently has 302 million global subscribers.
Needless to say, several social media users are complaining about the price increase. And hey, there are a number of reasons why this news pissed off so many people.
Let’s first talk about how Netflix loves to cancel a show after just one season — I personally am still upset about “Society,” the suspenseful teen drama that was unceremoniously canceled in 2019.
Then, let’s talk about how they’ve clearly invested a bunch of money in these virtual games, and I’m convinced no one is actually playing them.
This user has the right idea — let’s evaluate how much time we actually spend on the service. Maybe having ads won’t be so bad. For those users who are only waiting for the next season of “Love Is Blind,” or, say, the long-awaited final season of “Stranger Things,” maybe we downgrade.
Speaking of “Stranger Things”…
Perhaps most egregious of all, it definitely does seem downright greedy to raise prices after the company reported record subscriber growth. How much money do you need, Netflix?
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If nothing else, it’d be great for Netflix to get a wealth of good and consistent programming on the streamer — so that the higher prices might seem worth it.