LIV Golf has been blasted by departing PGA of America CEO Seth Waugh (Image: Getty)
Departing of America CEO Seth Waugh has blasted , claiming the breakaway golf circuit has already “failed”.
Waugh’s successor Derek Sprague assumed his position this week, however, the former PGA chief couldn’t help but take a dig at the Saudi-backed golf project before calling it a day.
The fourth season of LIV Golf gets underway next month, but according to Waugh, it’s an “experiment” that’s already fallen flat on its face.
Commenting on the PGA Tour’s biggest competitor, he told : “LIV is a failed economic experiment.
“Disruption needs one of two things, hopefully both: you need a better product or you need better pricing.
“No way you can say they’re a superior product and they have no pricing because there’s no economics. It’s not sustainable. I don’t care how much money you have, burning it doesn’t feel very good. And I don’t see any way out for them. I don’t see light at the end of the tunnel where it’s gonna transform that league.”
It comes amid ongoing negotiations surrounding a merger deal between the PGA Tour and LIV Golf, with progress appearing to have stalled in recent months.
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LIV Golf is preparing for its fourth season this year (Image: Getty)
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that the two tours were on the verge of a £1billion merger, which would put an end to golf’s ongoing civil war.
But Waugh believes until a deal is completed, the LIV Golf project will continue to stagnate.
He added: “So they need a deal and then the [PGA] Tour needs one as well. SSG, the new owners, need one. There’s no question fandom is shrinking and sponsors are getting edgy because they’re being asked to pay more for something that’s less.
“It’s not a crisis, but every week that goes by is like a dull ache. Both sides need a deal and I think now you have a new administration that’s gonna be much more deal-friendly than the last.
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“And a president who likes the game and wouldn’t mind being the guy that fixed golf. That would be something he’d like to say he did.”
LIV Golf have also welcomed a new CEO in recent weeks, with Scott O’Neil taking over from founding father Greg Norman.
Brokering a deal between the two parties will be high up on the list of priorities for O’Neil during his time in charge.