Meghan Markle returned to Instagram on New Year’s Day (Image: GETTY)
has been urged to ditch Instagram in the coming weeks and “leave promotion [of her new series] to “.
The 43-year-old is gearing up for the launch of her new cooking and series, With Love, Meghan, on March 4.
The eight-part series was originally set to air last week but, just days prior to the original launch, the show was rescheduled due to the wildfires devastating LA.
Prior to the news of the rescheduling, Meghan shared the trailer for With Love, Meghan on her personal account, with a PR expert now warning her to leave the promotional work to . The royal made a surprise return to the social media platform—under a new account with the handle @meghan— on New Year’s Day.
Although Meghan hasn’t posted anything else regarding her highly-anticipated series, Fiona Minett, an award-winning PR Expert and Coach and founder of Boss Your PR, has urged Meghan to ditch and not post anything else about her show.
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Speaking to about the prospect of Meghan posting more regularly, Fiona said: “It is a very difficult predicament that Meghan finds herself in, although perhaps one of her own making; breaking form on her usual pattern of ‘drop and run’ promotion that creates huge impact whilst retaining an air of mystery will perhaps open her up to criticism that she would prefer to do without.
“I would stick true to form; there is enough chatter in the media about ‘With Love, Meghan’ that she can let it all play out, leave any promotion to and let her programme do the talking when it launches.”
She added: “It seems to be something she’s proud of and sets the tone for a new direction for her that brings the essence of The Tig into her new life and will perhaps lay the foundations for the lifestyle empire she seems to be moving towards creating.
Discussing the “tricky situation” that Meghan will be in, she added: “She’s not regularly posted on social media in support of any of her post-royal ventures and given that each post or announcement she does make attracts such huge attention, and quite often a backlash, I think she’s probably between a rock and a hard place.”
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Meghan returned to Instagram under the handle, @meghan (Image: GETTY)
Meghan has previously been , with one expert deeming the decision as “savvy”.
Online safety expert Ryan T Williams said: “Meghan’s decision to disable comments is genius.
“It ties into the work she’s doing alongside Harry and Archewell about keeping children safe online; she’s practising what she preaches.”