Three announces price rises in unwelcome message to customers

Mobile network Three has announced price rises (Image: PA)

Mobile network Three has issued price rises for 2025 in an unwelcome message to customers.

Customers face price increases this March, either by a flat pounds and pence figure or a percentage, depending on when they took out their contract.

Communications regulator announced that it is changing the law on mid-contract price rises, which came into effect this week. It means that mobile and companies can no longer increase their prices based on figures, and must also set out any price hikes at the outset of a contract using plain pounds and pence figures.

Now, has outlined how much it will increase its prices for any customers who joined on or after September 8, 2024.

:

It said: “If you joined or upgraded your phone, SIM Only, Mobile Broadband or Home Broadband plan on or after 8th September 2024 your Monthly Charge will increase each April by fixed amount depending on your plan’s data allowance.

“Plans 4GB or less & Smartwatch Pairing Plans will increase by £1.00 per month. 

“Plans between 5GB and 99GB will increase by £1.25 per month. 

“Plans 100GB or over and Mobile Broadband plans will increase by £1.50 per month. All Home Broadband plans will increase by £2.00 per month.

“If you’re a Your Way customer, the increase will only apply to your Monthly Charge for your airtime plan. Any device payments, if applicable, will not be affected by the increase.”

For customers who joined Three before September 2024, they will see their charges increase based on inflation percentages plus 3.9% on top.

Three explains: “If you joined or upgraded your phone, SIM Only, Mobile Broadband or Home Broadband plan after 1st November 2022 your Monthly Charge will increase each April by the preceding December CPI rate +3.9%.”

It added: “Similar to many other mobile providers, our Pay Monthly plans are subject to an annual price change. 

“These increases reflect inflationary pressures we are facing as a business including energy prices, supplier increases, and increased staffing costs. The new pricing structure has been designed to ensure that increases for customers are fair and based on a customer’s data allowance, rather than a blanket approach that applies the same rise regardless of what a customer is paying currently. 

“Despite this change, our prices remain some of the most competitive in the market and we have a range of support, including a social tariff via SMARTY, available for customers struggling with their finances.”

Related Posts


This will close in 0 seconds