Domino’s launches ‘Cosy Cookie’ wearable beanbag so you can snuggle up at home

Domino's creates 'Cosy Cookie' wearable beanbag to help Brits snuggle up at home

Domino’s new wearable beanbag outfit it up for grabs (Image: Will Ireland / PinPep)

To help combat the colder weather Domino’s has unveiled a new ‘Cosy Cookie’ wearable beanbag outfit, promising peak snugness and style.

Customers will have a chance to get their hands on the limited-edition outfit between the 21st and 28th January.

Modelled after the chain’s famous chocolate chip cookie, this unique loungewear not only raises the bar on comfort but also ensures practicality with strategically placed openings for the arms.

Melanie Howe, speaking on behalf of Domino’s, expressed the brand’s excitement: “We know our fans love our iconic chocolate chip cookies, so we wanted to create an even bigger and better form that people can get stuck into… literally.”

The pizza pros have already sent out some of these quirky beanbag suits to a handful of dedicated Domino’s fans for a preliminary taste test, and fans couldn’t be happier.

Domino's creates 'Cosy Cookie' wearable beanbag to help Brits snuggle up at home

The outfit is the perfect companion to the cold winter months (Image: Will Ireland / PinPep)

Taking to in his comfortable confectionary attire, influencer James Holt received a buzz of online approval for the Cosy Cookie apparel.

One follower exclaimed, “Stop, this is so iconic,” while another queried, “Where did you get this costume from? “.

This sweet-treat-inspired outfit comes at the perfect time, as a recent survey highlights just how much people value staying cosy during winter.

I am a Dominos cookie @Dominos_uki

According to the poll of 2,000 adults conducted by OnePoll, 56% of respondents confirmed they prefer a warm night at home during the colder months.

The cold weather and shorter days means most seek warmth and comfort; in fact, 62% of those surveyed admitted that feeling cosy is one of the best aspects of the season.

But it doesn’t stop there: the survey also revealed that more than a quarter of people – 28% – confessed to spending over 36 hours wrapped up indoors during the weekends in the winter months.

Whether it’s curling up on the sofa for a movie marathon, reading a great book under a blanket, or indulging in a pizza night with family or friends, cosy vibes are clearly a priority for many when the temperatures drop.

Head over to cosycookies-dominos.com for your chance to grab a freebie.

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