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Your appearance is far from the most important thing about yourself. Still, many of us can’t help but feel self-conscious about our bodies. For folks dissatisfied with thinning hair, this beloved Boldify hairline powder has been “an emotional life saver” that’s “worth its weight in gold.” (One reviewer, Briana, wrote that they “honestly could cry with how this has boosted my confidence.”)
The “little gem” of a powder creates the appearance of fuller, thicker hair by clinging to your existing strands and your scalp without staining. The powder is available in a slew of hair colors, including black, brown, gray, blonde and a variety of shades in between.
Folks use it all over — on receding hairlines and balding crowns, plus spotty beards and even sideburns. It also works great as a root touch-up, helping save money by avoiding extending the time in between salon visits.
The result is a bump in confidence that has reviewers positively giddy, with multiple folks calling the Boldify powder “magic” and writing that they’ve since repurchased it five times — and that they want “600 more, please.”
The powder is designed to last up to 48 hours and more than delivers, according to reviewers. People say it has stayed on through rain, pool swims, sweaty workouts and more — without rubbing off on clothes or pillowcases. It washes off easily in the shower with some soap or shampoo.
Many reviewers migrated to Boldify after trying out various other hair coloring options, like root sprays and beard pens, and were astonished by how comfortable yet natural-looking this one is, saying that it’s “hands down the best one I’ve ever tried.”
“[It’s] soft, not sticky,” noted a reviewer named Tira. “Much easier to control where I want it to go, and the color was so easily to blend.”
The powder is available in up to 14 shades, including multiple gray hues, and comes with a puff applicator and a built-in mirror for easy use whether you’re at home or traveling. If you’re unsure which color to pick, Boldify recommends opting for one shade darker. The brand also offers other hair coverage products, like a hair thickening fiber that’s especially useful for beards and a dual-ended brush for extra-precise application and blending.
Read on for reviewers’ takes on this 18,000 five-star-rated hair powder, or grab it for yourself at Amazon or Walmart:
“The hair loss with older age sucks. This product gives me so much more confidence. I was so self conscious of my receding hair line and this really helps. I don’t think anyone would even guess I’m wearing ‘hair makeup.’ Even when I go out without makeup on my face I still use this on my hairline. Makes such a difference.” — Stephen Vosburg
“This is so much better than the L’Oreal hair color spray, which usually leaves a sticky yucky feeling. This powder is amazing. I think it works better dabbing it on. It covers extremely well and I don’t know how, because it is a powder, but it stays on! I’ve had it stay on three full days until I’ve washed my hair again. My hair coming in is about 3 in of silver and the dark brown is covering it amazing. I’m going to use this product for as long as I can while I am secretly growing out my silver. There’s zero buildup feeling too. It’s not sticky or tacky, it just looks and feels like natural hair without anything on it. Truly a game changer.” — Alisa
“A coworker recommended this product, and I am so glad she did. The color I selected was a perfect match to my hair, and it is soooo easy to apply. If you’ve thought about getting this but haven’t yet, just do it. You won’t regret it.” — Sandy R
“I have ordered a lot of products for my husband in the past and he has now told me 5 times how amazing this one is – which is a good sign (because I haven’t seen him this excited about beard color ever!)! The bottom of the product can be taken off and used as an applicator and works great (rather than him using my eyelash brushes)! He gives this 5-stars and we will be repeat customers. Also super easy for travel because it’s small and compact.” — Jen Beaver
“Bought this because my hair is literally patchy as heck especially if I put it up. I noticed before I do any type of curling, or putting my hair up I need to section my hair and then go through each section with this stuff. You use a lot of product which is the only down side. I put this on noon one day, the following day it was still on and I even went to the gym and it stayed on my entire workout (and I’m a sweaty one). I really liked how it patched up my bald spots and it really gave me my confidence back” — Alison
“I don’t do many reviews and I’m typically a skeptic but this product is amazing. I was looking for a solution to get me over the hump in between salon visits and this product is magic! It’s easy, took about 30 seconds to cover my grey roots. I combed through my hair and it stays! I’m so pleased and frankly super surprised this worked perfectly. Thank you!” — Michelle D.