EE is raising prices in March (Image: Getty)
Mobile network EE has announced price rises for 2025 in an unwelcome message to customers.
The network, owned by , says it will increase prices in pounds and pence from March 31, 2025, rather than using percentages, after a new law introduced by .
The mobile regulator, in its new rules, banned price rises based on inflation figures and told mobile and firms that they must set out mid-contract price increases up front at the start of a contract, and use pounds and pence figures to make them clear.
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has listed its price rises from March 31, up to £4 a month for those with a handset on their phone contract.
It said: “From April 2024, annual prices changes will be in pounds and pence, so you can have certainty when it comes to the cost of our products and services from year to year.
“Any planned increases will be set out in pounds and pence and will be applied each 31 March, starting in 2025. These will apply to new and existing customers who take out new contracts from 10 April 2024 and be clearly shown when customers sign up or renew their contract.”
Those who are SIM only will see a £1.50 per month price rise from March 31, or £18 a year, while those with a handset on their contract face a £4 a month price rise, or £48 a year.
Those with connected devices such as a laptop or tablet will see a £1.50 rise, and broadband will go up by £3 a month, while EE TV is going up by £2 a month.
Those who signed up to their contract before April 2024 will still pay the old increases based on percentages.
added: “So, for example, if you take out a new SIM Only mobile plan at £25 per month on a 24 month contract, your price will be £26.50 per month from 31 March 2025, and then £28 per month from 31 March 2026.
“If you don’t change contracts, then the old system of an increase based on the variable Consumer Price Index (CPI), plus 3.9% will still apply.
“For example, in 2024, the CPI rate that we used to calculate our price change was 4%, so the total increase was 7.9%, based on the previous method.
“We think that our new pricing model will be much clearer for customers and gives them more certainty on what their price change will be. This approach also aligns our pricing with Ofcom’s approach recommendation on mid-contract price rises.”
On why EE is raising prices, the firm added: “We know that your home relies on a brilliant connection. Whether it’s through your mobile or broadband service, it’s more important than ever to keep everyone and everything connected.
“Our annual price change helps us continue to invest to bring you a better, more reliable experience and the best value for your money. It’s also important as our costs continue to increase, so the price change means we can continue to maintain the best networks and provide customer service in more ways than ever before.”