Canada’s best-selling brand, truck, car and SUV in 2017 are still Canada’s best-sellers in 2024
While the Canadian auto industry lacked predictable outcomes and produced its volume in new corners of the market, 2024 nevertheless represented a very real return to normal in one key metric.
The sales figures.
In Canada, 1.86 million new vehicles were sold in 2024. After a four-year span in which availability cratered and the supply chain all but collapsed – a span during which demand initially fell off a cliff before quickly surging ahead of a period of elevated prices and jacked-up interest rates – 2024’s overall volume was basically what the industry could typically expect.
During the decade prior to the onset of 2020’s pandemic, Canada’s auto industry averaged 1.82 million auto sales per year.
Auto sales volume may be back to normal; the sources of that volume have definitely changed. As recently as 2017, only 0.4% of the new vehicles sold in Canada were electric. Spurred by incentives, mandates, and broader selection, that figure jumped past 10% in 2024. Passenger cars, meanwhile, were a fading force in 2017 – the industry’s best year ever for total sales – but still produced over 30% of all sales. Passenger car market share wasn’t even half that strong in 2024.
Canada’s 5 best-selling auto brands in 2024
5. Honda: 123,711, up 10%
4. Hyundai: 131,715, up 14%
3. Chevrolet: 154,107, up 14%
2. Toyota: 209,230, up 7%
1. Ford: 278,579, up 19%
Canada’s 5 best-selling pickups in 2024
5. Chevrolet Colorado/GMC Canyon: 14,919, up 52%
4. Toyota Tundra: 16,098, up 20%
3. Ram P/U: 56,992, down 24%
2. GMC Sierra/Chevrolet Silverado: 111,990, down 1%
1. Ford F-Series: 133,857, up 9%
Canada’s 5 best-selling cars in 2024
5. Volkswagen Jetta: 11,769, up 44%
4. Tesla Model 3
3. Hyundai Elantra: 20,427, down 0.2%
2. Toyota Corolla: 25,988, down 8%
1. Honda Civic: 31,774, up 14%
Canada’s 5 best-selling SUVs/crossovers in 2024
5. Hyundai Kona: 30,020, up 34%
4. Ford Escape: 30,996, up 59%
3. Nissan Rogue: 32,737, up 23%
2. Honda CR-V: 55,363, up 6%
1. Toyota RAV4: 77,556, up 4%
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