Ottawa man behind Doug Ford’s ‘Canada is not for sale’ hat sees jump in sales

Liam Mooney, founder of Ottawa-based Jackpine Dynamic Branding, created the hat less than a week ago. Then the premier came calling

The tale of patriotic haberdashery began less than a week ago, when Fox News host Jesse Watters grilled Ford on Canada’s “problem” with America.

“If I were a citizen of another country and I was a neighbour of the United States,” Watters said, “I would consider it a privilege to be taken over by the United States of America. That’s what everybody else in the world wants.”

When Liam Mooney, founder of Ottawa-based Jackpine Dynamic Branding, heard that, it raised his hackles.

He added: “Within a week it went from concept to on the premier’s head.”

That path included a call Tuesday morning from the deputy chief of staff in the premier’s office. “And they said: We’d like the premier to wear this. Can you get a couple?”

Frantic manufacturing and back-and-forth calls led to the hats being dropped off at about 7 p.m. that night. The next day, Ford was seen sporting the headwear. He was in Ottawa to meet with Prime Minister Justin Trudeau and the other provincial premiers to discuss Donald Trump’s threat of tariffs on Canadian goods.

Doug Ford
Ontario Premier Doug Ford enters the Diefenbaker building in Ottawa on Jan. 15, 2025, wearing a “Canada is not for sale” hat.Photo by Bryan Passifiume /Postmedia

Mooney told the radio show that what started off as “a cheeky rebuttal” to Trump’s signature ”Make America Great Again” hat led to some $20,000 in sales in just the two hours prior to his interview.

Trump
FILE: In this file photo Donald Trump leaves after speaking during a Make America Great Again rally at Fayetteville Regional Airport November 2, 2020, in Fayetteville, North Carolina.Photo by BRENDAN SMIALOWSKI /AFP via Getty Images

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