The advertisement from Pakistan International Airlines shows a plane flying toward Eiffel Tower
An advertisement from Pakistan International Airlines (PIA) is under investigation, the country’s prime minister said, after it appeared to show a plane flying in the direction of the Eiffel Tower.
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The image was posted by the airline on social media on Jan. 9 to announce that it would be resuming flights to and from France in January. The ad shows an airplane going toward the 300-metre French monument with the slogan, “Paris, we’re coming today.” The colours of the French flag are shown in the background. At the bottom of the photo, it reads: “Resuming flights between Islamabad and Paris from January 10, 2025.”
Deputy Prime Minister of Pakistan and Minister for Foreign Affairs Ishaq Dar reportedly said the ad was “stupidity” in a parliamentary session, per The Guardian and the Daily Beast. Prime Minister Sharif would be looking into “who conceived this ad,” said Dar.
The airline has not removed the image from its X account as of Thursday afternoon. The airline did not immediately respond to the National Post’s request for comment.
In Canada, the airline faced scrutiny as several of its flight attendants seemed to disappear after landing last year. Two crew members went missing before their return flights to Pakistan, the National Post reported in March 2024. It was later discovered that they likely stayed behind on purpose so they could become Canadian immigrants.
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