Brits are up for trying somewhere new in 2025 (Image: Getty Images)
The latest travel trends for the upcoming year have been revealed. These include choosing a destination based on a favourite TV show or returning to a place from one’s childhood.
Brits are gearing up to spend more money than they have in previous years, with the majority of holidaymakers keen to discover places they’ve never visited before.
Over two thirds are planning to trade their usual European holiday spot for somewhere more exotic, such as Egypt, Tunisia or Turkey, in search of affordable luxury.
It appears that Gen Z and Millennials are the most eager to visit as many countries as possible during their travels (53%), compared to a mere 17% of Boomers.
This research was conducted by airline easyJet and package holiday firm easyJet holidays as part of
Holly Rubenstein, co-author of the report, journalist and creator of The Travel Diaries podcast, commented: “It’s clear that holidays and travel are now a non-negotiable for many households and discovering new and exciting places is firmly on the horizon for 2025.”
She further added:”Holidaymakers are determined to see more, experience more and share more not just on their social media feeds but together in real life.”
Sun and beach are still key requirements for Brits (Image: Getty)
While the classic beach break remains the most popular holiday choice, Brits also planning to ‘holiday hop’ by arriving in one location and leaving from another.
Additionally, multigenerational holidays are on the rise, as 30% are considering holidays that mean there is something for everyone – including the Grandparents.
Interestingly, over two thirds of Gen Z and Millennials are tailoring their holidays around their favourite physical activities. But this seems to be a trend across all ages as a significant 38% of all those surveyed are opting for holidays where they can run, cycle, and hike.
Kenton Jarvis, CEO of easyJet, commented: “We are always responding to new trends to ensure we offer what our customers are looking for, with many of those uncovered in our new travel report also coming through in customer behaviour.”
Garry Wilson, CEO of easyJet holidays, concluded: “Whether they want to fly and flop, discover a new city, travel solo or with extended family, we’re pleased to see the top 2025 trends, evidenced by our Great British Holiday Audit, mean we will continue to deliver for our customers in 2025 and beyond’.”
Top 15 travel trends from the report:
- Low-cost Luxe – travellers seeking luxury experiences at reduced costs by choosing great value destinations with 5 * quality
- AI-tinerary Planning – using new AI tools to create highly personalised travel itineraries, and saving research time
- Country Ticking – inspired by the likes of apps like ‘been’ to score bragging rights by clocking up new countries
- Holiday Hopping – maximizing holidays by flying into one city and out of another to see multiple destinations in a country or region
- Self-Care journeys – travelling for relaxation and escaping the everyday
- Small City Seeker – Travelling to smaller cities to avoid the crowds and experience somewhere more unique
- Multi-generational Holidays – family trips are extending into adulthood, with grandparents joining the party too
- More Adventure Maxing – Maximising long-weekend travel around Europe by using fewer days of annual leave to see more places
- Jetflix and Chill – TV and film is inspiring all sorts of travel, ranging from true crime fans, cooking shows and documentaries
- Nostalgia Travelling – revisiting locations from childhood to recreate cherished memories and connect with personal history
- Trailblazer Travel – choosing adventurous destinations that no one you know has been to
- Gourmet Getaways – being inspired to visit destinations based on viral food trends and unique culinary experiences.
- Acti-vacation – choosing holidays and locations to participate in sporting events, such as marathons or bike races across Europe
- Month-long Escapes – retirees and those with flexible schedules are increasingly opting for month-long stays abroad
- Musical Missions – planning a holiday around following a favourite music artist on tour