AI animals were used to promote Labour’s policy’s on TikTok (Image: @uklabour/TikTok)
has released a TikTok video featuring AI-generated creatures that’s been totally savaged by social media users.
Despite trying to perhaps reach audiences in new ways, the 34 second video has sparked criticism from users of the platform who believe it’s “bonkers” and “embarrassing”. It so far has amassed nearly 100,000 views.
The video begins with a giant, muscular lion walking slowly outside of the Houses of Parliament with a voice in the background shouting “He’s back” – he donned a red tie to imitate a Labour politician.
Next up is a humongous bulldog wearing the uniform of a police officer while walking down a street.
The caption reads “You’ll feel safer with more police on the beat”. This highlights the pledge of an extra , police community support officers and special constables by 2029.
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Then the video cuts to a rabbit wearing a blue NHS uniform with a stethoscope around its neck. While folding its arms, “you’ll be seen sooner by our NHS” flashes up on the screen, highlighting Labour’s plans to overhaul the health service and cut wait times.
The next animal to appear in the clip is a smartly dressed badger in a black suit walking down a platform at a railway station with the pledge “better rail service by bringing railways back into public control”. One of Labour’s first major public reforms since entering office was the re-nationalisation of train services.
A fierce looking owl then flaps its wings while flying over a school as the words “children ready to learn, with funded breakfast clubs” accompany it on the screen – Labour has promised to fund up to 750 participating state-funded schools to allow children access to free breakfast and childcare.
Up next is a hedgehog walking towards a wind turbine as the party pledges: “billpayers are protected, with secure, homegrown energy,” referencing plans for Great British Energy.
TikTok users have criticised the video for being “embarrassing”. (Image: @uklabour/TikTok)
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The video has nearly 100,000 views as of Monday afternoon. (Image: @uklabour/TikTok)
Finally, the video ends with a cow in a hard hat and a hi-vis jacket standing in the middle of a construction site as the words “decent, affordable homes for you and your family” appear on the screen.
users have wasted no time in criticising Labour’s attempt to appeal to “younger voters”.
One person questioned “what intern did this?” as another said “who’s on work experience at Labour HQ”.
Slamming the use of artificial intelligence, a user said: “Labour will use AI slop and ignore the arts yet again,” with a fourth asking if “this is appealing to any younger voters?? Assuming that’s the plan…”
However, despite the comments, the video has garnered 98.9k views with 3,600 likes as of Monday afternoon.