‘Real reason’ Meghan Markle launched new Instagram on New Years Day revealed

Meghan Markle on a beach

Meghan posted the first content on her account yesterday on New Years Day (Image: Instagram/ @meghan)

surprised royal fans and watchers across the globe on New Years Day after she publicly launched an account.

The Duchess of Sussex, 43, took to the platform with a short video – believed to have been filmed by husband – which showed Meghan running across a Californian beach.

In the clip, the before smiling and running back towards the camera.

The video was posted with no caption, leaving many royal fans wondering what to expect next from the duchess on the social media platform.

While the move to launch an account has divided royal fans, one royal expert said it makes “perfect sense” for Meghan to have posted the video yesterday, especially as she has upcoming business ventures.

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Richard Fitzwilliams exclusively told : “It makes perfect sense to post the video to signal a new year which will lead to more activity.

“There is a link between her cookery series for which we should be seeing soon, and her lifestyle brand American Riviera Orchard, which has trademark issues and has been delayed.

“This should prove financially beneficial as should her posts if sponsored. She already has over 100,000 followers including some big names, but is currently following no one.”

The duchess’ account now has over 620,000 followers as of January 2, with this figure expected to grow even further as time goes on.

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While did not feature in the video alongside his wife, he is believed to have been the one behind the camera as they filmed the clip at a beach

Their two children Prince Archie, five, and Princess Lilibet, three, did not appear in the post at all.

The launch comes just weeks told : “As far as Meghan being quiet, she’s been in the background working on her entrepreneurial efforts. Both the project and her brand will come out within the same timeline in the New Year.

“It’s going to be a good year for Meghan specifically, she’s spent the majority of the year doing work behind the scenes to launch a project in the first few months of 2025.

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