Meghan’s Instagram presence could be financially powerful (Image: Getty)
With careful branding, purposeful collaborations, and strategic monetisation, the Duchess of Sussex has the potential to not only reshape her own narrative but also create an empire worth millions. made her long-awaited return to on – five years after she last posted there. But while the account, with the handle @meghan was registered on the platform in June 2022, Meghan waited for the turn of the year to upload a post.A social media expert has claimed if Meghan plays her cards right, she could be earning the sorts of fees obtained by celebrities like the Kardashians.Social media expert Eric Schiffer told the : “I would expect her to quickly become one of the most followed accounts on . You have celebrities like the Kardashians who can command $1 million (£800,000) and up for a single post promoting a product. There is no reason Meghan couldn’t be earning those sorts of fees.”
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Meghan could potentially earn up to £800,000 per Instagram post (Image: Getty)
Despite Meghan deciding to turn off her comment section on her posts, social media experts claim that the former actress could cash in that amount as an “absolute minimum” following her social media return.The Duchess previously revealed she would make a return to social media during her interview with New York Magazine’s The Cut where she confided: “Do you want to know a secret? I’m getting back… on .”
were initially part of @KensingtonRoyal social media, which also included Harry’s brother, , and his wife, Kate Middleton.
But a year later, Meghan and Harry launched their own account, @SussexRoyal, a sign of their growing distance from the royal family. @SussexRoyal, however, discontinued in 2020 when they made their shock announcement to step down as working royals.
Just hours after Meghan’s surprise return to on New Year’s Day, 2025, on her account – as well as it being released on all of ‘s social media platforms too.
Don’t miss… [VIDEO]
Meghan first posted a candid video on New Year’s Day (Image: Getty)
The two minute trailer gives viewers an insight into what to expect from the eight episodes. Meghan, who revealed that she is “so excited” for the release, is seen beaming as whips up some of her favourite recipes alongside friends.
Although it was previously thought that the series would grant fans a peek at her Monetcito home, the series was two miles from Meghan’s own home.
also make a cameo in the trailer, Harry and Meghan’s children, Prince Archie, five, and Princess Lilibet, three, did not appear in the trailer – and it is unknown if they will feature in the series either. Meghan’s handle ‘@meghan’ so far has 1.2million followers [at the time of writing], and she is following 0 accounts. As the world waits for Meghan to hit “post” yet again, it’s clear that her potential on could be a monetary opportunity waiting to be seized.