Meghan Markle is back on Instagram with a post on January 1 2025. (Image: Instagram)
has returned to with a playful video of her at the beach to mark 2025, and one expert believes this is another move by the Duchess to get into .
Culture expert Nick Ede views Meghan’s return as an opportunity for her to rebuild credibility and reconnect with her followers. He told : “Meghan has returned to social media, and this is a great way of authoring her truth.
“She will be looking at 2025 as the year she reinvents herself and owns who she is. Using social media as a platform and own her narrative is a positive step for her.”
The video, reportedly filmed by , was filmed against the picturesque backdrop of a Montecito beach. Meghan is seen running across the sand before writing “2025” in it.
Ede suggests that Meghan is positioning herself more as a star than a former royal, which could pave the way for endorsement deals and partnerships
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stars like Serena Williams, Chrissy Teigen, and Mindy Kaling have already followed her account, raising the possibilty for high-profile collaborations.
Ede thinks Meghan’s her with an opportunity to cultivate authenticity, a trait necessary to regain trust from both fans and critics.
He said: “She’s not hiding behind PR spin or brand narrative. She’s being herself, and this can be a great way for her to build her profile and trust from consumers and fans-and even people who don’t really care about her.”
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Meghan previously deactivated her account before her wedding to in 2018, as well as her Twitter, Facebook, and blog, The Tig.
A Kensington Palace source said at the time: “Ms Markle is grateful to everyone who has followed her social media accounts over the years, however as she has not used them for some time she has taken
The couple also stopped posting on their Sussex Royal and Twitter accounts after leaving the in 2020.