Africa’s most visited country with a whopping 16million tourists last year

The rooftops of the Medina in Marrakesh Morocco

Rooftops of the Medina in Marrakesh (Image: Getty)

has become an increasingly popular tourist destination for holidaymakers in Europe and beyond.

’ joins Casablanca and the capital Rabat as one of the major draws to the country.

But outside of the urban hubs, Morocco also offers spectcular resorts on some of Africa’s most beautiful coastal areas.

Morocco topped the tourism charts for Africa in 2023, welcoming 16 million people –  a 20% increase compared to the same period in 2023), and it’s easy to see why.

The best time to visit is during the spring (March to May) and autumn (September to November), when temperatures are ideal for exploring. As temperatures usually exceed 40°C in the summer months. 

The city offers a unique blend of history, culture, and natural beauty that is hard to find anywhere else in the world.

For many, it is the perfect destination for those seeking adventure, culture, and relaxation—all in one place.

Dried herbs and spices for sale in the Marrakesh souks, Morocco, North Africa

Marrakesh Souks (Image: Getty)

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Marrakesh street store selling spices

Marrakesh spices (Image: Getty)

One of the main attractions is Morocco’s rich and diverse heritage, shaped by centuries of Moorish, Arab, and Berber influences.

Visitors are enchanted by the winding alleys of ancient medinas, the ornate palaces and mosques, and the lively souks filled with vibrant textiles, spices, and handcrafted goods.

have become cultural epicentres, where old-world charm coexists with modern innovation.

Both cities embody Morocco, with Fes showcasing its deep cultural roots and Casablanca offering a taste of modern Moroccan life.

Then, there’s the breathtaking natural scenery.

Morocco’s landscapes are as diverse as its culture—travelers can explore the golden sands of the Sahara Desert, trek through the snow-capped Atlas Mountains, or wander the lush valleys and oasis towns.

The country offers something for every type of traveler, whether it’s a camel trek into the desert, a scenic hike in the mountains, or a peaceful stay by the sea in towns like Essaouira.

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Wide shot man enjoying view from rooftop terrace of luxury resort

Resort in Marrakesh (Image: Getty)

Morocco is also famous for its warm hospitality, with locals often eager to share their culture and traditions with visitors.

This authentic experience makes Morocco feel both welcoming and immersive.

With a rich cuisine, centuries-old traditions, and countless opportunities to explore, it’s no wonder so many people return to Morocco year after year, seeking new adventures in this unforgettable destination.

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