Brits are embracing fun and happiness in 2025 (Image: Getty Images)
With 2025 jsut around the corner, Brits are beginning to think about their New Year’s resolutions but rather than committing to strict diets or gruelling fitness plans, many Brits are prioritising happiness, self-kindness, and small, everyday joys.
Typically a fifth of Brits dislike making resolutions at all as they don’t want to tie their goals to the start of the year or set themselves up for failure. But this year, a shift in mindset has Brits trading rigid goals for resolutions focused on fun and personal fulfilment.
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Across all generations Brits are finding creative ways to look after their wellbeing. Gen Z, are focusing on embracing the “joy of missing out”, according to the study. While Millennials plan to commit to one small adventure each month, such as visiting a nearby town.
Those in their late 40s and 50s, are leaning into indulgence by embracing guilty pleasures like binge-watching TV shows or enjoying their favourite desserts. They’re also keen to spend more time in nature and go on long walks/
Meanwhile, Boomers aged 60 to 78 are sticking to more traditional goals, with their top priority being weight loss. Despite this, every age group shares some playful aspirations, such as laughing more and setting “no” lists instead of “to-do” lists.
As well as adding some “main character energy” by focusing on their own needs.
The research was commissioned by Away Resorts which is currently offering 15% off bookings. Carl Castledine, Away Resorts founder, said: “It seems while we share some ‘sensible’ and traditional goals, it’s good to see people are prioritising happiness and adventure for next year too.”
Although only 13% believe they will stick with their resolution(s) for the entire year, 48% of adults still plan to set at least one at the beginning of 2025.
For 58% of respondents, self-kindness was ranked as more important than self-discipline, with Brits actively rejecting pressures to choose goals based on what they see on social media, choosing resolutions that feel personal and joyful instead.
This could explain why many traditional challenges like “Dry January” and “Veganuary” appear to be losing traction. Only 12% plan to give up alcohol in January and just 5% commit to a meat-free month. Instead, goals like embracing slow mornings, taking more risks and finding time for laughter were more popular.
“Taking a break to think about what you want from life is key for many – and January’s a great time to kickstart that process,” added Carl Castledine. “Whether you’re looking to save money or simply have more fun, there’s no right or wrong way to set goals.”