Diddly Squat earnings have been laid bare as the star offered an insight into his struggling business ventures.
Jeremy branded his Cotswolds pub The Farmer’s Dog “a total disaster” amidst a spate of thefts.
The 64-year-old television host, renowned for his work on shows including , recently ventured into the hospitality industry as a pub owner. He took over the reins at The Farmer’s Dog in Oxfordshire, hoping to add another success to his portfolio.
But the pub is now doing even worse than Diddly Squat – which made just £150 in profit in its first year. Clarkson says his pub venture is faring even “worse” financially.
In his latest Sunday Times column, Clarkson shared his woes: “Behind the scenes, then, everything is a total disaster. But the fact is that when you go there you just wouldn’t know.”
Jeremy’s farm made just £150 in its first year (Image: Getty Images)
The ex- star is facing a staggering monthly outlay of £27,000 for parking and traffic marshals alone, a measure taken to appease the local council. On top of soaring energy costs, the pub is also suffering from patrons pilfering pint glasses with Clarkson reporting a shocking loss of 104 glasses in a single day, reports .
He expressed his frustration, stating: “The theft, for example, is extraordinary. People seem to have it in their heads that if they come in for a pint, they are entitled to go home with the glass in which it was served.”
“Last Sunday 104 went missing. And that cost must be added to the £100 a day we spend on fuel for the generator, the £400 a week it costs to provide warmth on the terrace and the £27,000 a month we must spend on parking and traffic marshals to keep the council off our back.”
Jeremy Clarkson owns both a pub and Diddly Squat farm (Image: PA)
Despite attracting plenty of visitors to his Oxfordshire farm and the Burford pub, he insists it’s “nigh-on-impossible” to make a profit.
He further stated: “It’s galling to see how much effort is required to make so little money on the farm. It’s worse at the pub.
“The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.”
The Grand Tour star also recounted an unfortunate incident involving “a whole team” of “chemically trained hazmat engineers” after a customer suffered a bout of diarrhoea.
By 2024, however, Diddly Squat farm had brought in a total profit of £72,601 after a series of alternative farming initiatives, including selling honey and jams. And despite his struggles, Jeremy’s net worth is estimated at around £43million.