Asda issued a warning to customers in-store (Image: Alex Evans)
Asda has issued a warning to shoppers with an item limit per customer before Christmas.
The supermarket has waded into the dinner price wars after it slashed the cost of several festive food essentials down to just 8p each.
In the run up to , several retailers had launched 15p Christmas veg offers, but by the weekend had cut their prices to just 8p.
was one of the supermarkets which had put the offer in place, announcing 8p carrots, brussels sprouts, parsnips, broccoli and potatoes.
Such deals are known as ‘loss leaders’, whereby supermarkets sell some products at a loss in order to tempt shoppers into stores, where they would probably spend money on various other higher margin items just before Christmas, making the money back for the retailer.
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Though there’s nothing stopping you buying just 8p veg and then leaving, Asda has put in place an item limit per customer.
Seen in its Leeds Adel store, a sign was put up on the bargain bin vegetables which read: “5 Products Max Per Customer’.
The deal is available to everyone, not just shoppers who have an Reward card, which is Asda’s own loyalty scheme.
Asda said: “The news means that is the only supermarket to have an 8p offer on five Christmas veg lines (which includes 2kg potatoes) accessible to all shoppers – no member pricing or need for a loyalty card.
“Available in-store and online while stocks last, customers will be able get 1kg carrots, 500g sprouts, 360g broccoli, 500g parsnips and for the first time 2kg potatoes for just 8p each until Tuesday 24th December. Customers can bag all the key Christmas dinner sides for amazing value – that’s Asda Price!”