Shopping in supermarkets can be more stress than it is worth (Image: Getty)
A new analysis of customer experiences has revealed which chains excel in their customer reviews, with one emerging as the top performer
Conducted by the retail experts at , the team looked at which supermarkets deliver the best overall customer experience.
In addition to analysing which retailers have the highest customer reviews, the report examined key factors such as supermarket loyalty schemes, the availability of features like 24-hour stores, in-store cafés, and “Scan & Shop” options, plus accessibility measured by the number of locations.
To help find customer satisfaction, the team analysed reviews on Trustpilot, where Sainsbury’s topped the rankings with a rating of 3.6 out of five.
The reviews typically praise the supermarket’s exceptional customer service, high-quality , and convenient online shopping experience.
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Sainsbury’s was named as the supermarket with the best customer experience (Image: Getty)
Morrisons, Ocado, and Farmfoods rank in second place, achieving 2.5 out of five stars on Trustpilot. For Morrisons, positive reviews comment on the store’s cleanliness and fully stocked shelves.
Meanwhile, Ocado customers praise the supermarket’s customer service and delivery service.
Similarly, Farmfoods reviews see customers reflect on the friendly and helpful staff.
Booths appear in third place, with 2.2 out of five stars, mostly praising the friendly staff and wide range of quality products.
Morrisons was joint second on the list (Image: Getty)
How the supermarkets rank for their Trustpilot reviews:
1. Sainsbury’s – 3.6 out of five2. Morrisons, Ocado, Farmfoods – 2.5 out of five3. Booths – 2.2 out of five4. Heron Foods – 2.1 out of five5. Aldi – 1.9 out of five6. Waitrose & Partners, Tesco, Lidl – 1.8 out of five7. Co-op, Iceland – 1.6 out of five8. Asda – 1.4 out of five