Rising prices are pushing cash-strapped travellers to look elsewhere for their getaway (Image: Getty)
and the Canary Islands have long been the go-to destinations for winter sun-seekers, offering a winning mix of warm weather and family-friendly resorts.
But rising prices are pushing cash-strapped travellers to look elsewhere, with North Africa emerging as a popular alternative, according to travel giant TUI.
Sebastien Ebel, CEO of TUI Group, noted a clear shift in travel habits among British holidaymakers: “What we see is more people going to Egypt in winter [instead of the Canaries].”
For budget-conscious tourists, affordability is key, with Ebel highlighting a growing segment of travellers working within a limited budget.
“We also see quite often new customers who have less income but still want to travel, and they have a budget of €1,000/£800 per vacation. If they don’t see it in Spain, then they look for alternatives, and they find alternatives.”
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With rising costs, capacity pressures and mass tourism protests in Spain, destinations like Egypt and Tunisia are attractive for those looking to save on winter sun breaks.
“There is a shift, especially in the family segment, to cheaper destinations,” Ebel added.
EasyJet Holidays has also reported a surge in demand for lesser-visited spots, including Egypt and Morocco.
Chief executive Garry Wilson attributes this trend to significant improvements in hotels and infrastructure, making previously overlooked areas far more appealing to international visitors.
As travellers search for value without compromising on sunshine, North Africa’s growing popularity signals a shift in winter getaway habits.
For holidaymakers looking to swap Spain for North Africa, the region offers an enticing blend of sun-soaked beaches, rich cultural heritage, and excellent value for money.
From Egypt’s Red Sea resorts to Morocco’s vibrant cities and Tunisia’s all-inclusive coastal retreats, these destinations are stepping up to meet the needs of budget-savvy travellers without compromising on quality or experience. Here’s where to head for your next winter sun escape.
For holidaymakers looking to swap Spain for North Africa, the region offers value for money (Image: Portia Jones)
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Where to go in North Africa for your next winter sun escape
Egypt
Egypt is quickly becoming a top choice for winter sun-seekers, offering a mix of relaxation, culture, and affordability. The country’s sun-soaked Red Sea resorts—including Sharm El Sheikh and Hurghada—are perfect for families and couples looking to unwind on golden beaches, snorkel in crystal-clear waters, or enjoy all-inclusive luxury at a fraction of the price of Spain’s coastal hotspots.
Cairo is a must-visit for history lovers. Explore the ancient wonders of the Pyramids of Giza, the Sphinx, and the treasures of the Egyptian Museum, all while soaking up the energy of this frenetic capital.
Rooftop restaurant overlooking the Atlantic Ocean in Essaouira, Morocco (Image: Getty)
Morocco
Morocco offers the best of both worlds for travellers looking to mix culture, beaches, and great food—all at a lower cost than Spain. In Marrakech, you can spend mornings exploring historic palaces and vibrant souks, afternoons relaxing in shaded gardens, and evenings dining on tagines and fresh flatbreads in rooftop restaurants overlooking the city.
Morocco’s Atlantic Coast towns provide an affordable seaside escape with surf-ready beaches and camel rides along the shore. Essaouira, with its laid-back vibe and long sandy beaches, is perfect for combining relaxation with culture, while Agadir offers family-friendly resorts, wide-open shorelines, and reliable winter sun.
With reasonably priced accommodation and dining, Morocco delivers more for your budget, making it an easy choice for a break that blends food, culture, and lazy days by the sea.
Tunisia
Tunisia is quietly making a comeback as a top choice for winter sun, blending affordability with cultural charm and coastal appeal. The souks of Sousse are ideal for travellers looking for culture and market shopping with their mix of spices, textiles, and handmade crafts. For a slower, beach-focused break, head to the island of Djerba.
Its Mediterranean beaches are perfect for quiet days by the sea, while its whitewashed villages and mix of Berber, Arab, and Jewish influences make it an interesting place to explore.
With its short flight times and competitive prices, Tunisia is emerging as an attractive option for travellers seeking sunshine without the high costs of southern Europe.