Why Gen Z will be the loneliest this Christmas

The under-30’s struggle more with loneliness at this time of year than any other age group – even more so than pensioners. Over three-quarters (77%) of Generation Z report feeling lonely during the festive season, compared to 47% of the over 60’s.

Distance and lack of connection are key contributors, according to new research from all-in-one online video chat platform,which has been designed to complement offline friendships by fostering meaningful online connections. The reasons given for feeling isolated include living far away from their families (14%) and not being able to travel to see them (20%) while over a quarter (27%) wished they had a wider social network.

Yet, with Christmas approaching, many are dreading the pressure to attend parties and gatherings on dark, cold nights. While 79% of youngsters say they love the holidays, 27% struggle to go out and mingle and nearly a quarter (24%) would rather socialise online during winter months.

And 23% of Gen Z say they struggle with loneliness at this time of the year because they don’t have a large social group, or a significant other (20%) to cosy up with.

Although Generation Z is most affected by loneliness during the winter, it’s also the most proactive group when it comes to seeking out solutions. 79% actively take steps to feel less lonely and 81% say they have found ways to overcome feelings of isolation.

69% of Gen Z have alleviated their winter loneliness by making new connections online, and 66% have found that using video chat services specifically helps. What’s more, one in five (22%) have reduced feelings of isolation by engaging in meaningful conversations through digital platforms.

Additionally, around a third (31%) have joined a gym, 30% set aside specific times for social activities, and 14% have taken up volunteering for good causes. Adopting a pet (19%) or spending time with furry friends has provided a happiness boost for one in five (20%).

The research was carried out among 2,000 adults by Azar, which has launched its new feature, the ‘Azar Badge’. The badge is a symbol of recognition that highlights active users who participate in a meaningful number of lengthier video calls and consistently exemplify positive engagement and respect within the Azar community.

In a world that can sometimes feel lonely, the platform provides the gift of human connection, allowing users to meet new people from around the globe with a single tap, all from the warmth and comfort of their home.

Designed to foster authentic connections, Azar’s tools and technology help facilitate more safe and meaningful interactions.

Dr Becky Spelman said, “Everyone can feel lonely at times, but nobody should be lonely all the time – and there’s no need to be. The key to overcoming loneliness lies not in the number of social interactions, but in the quality of them.”

“To really connect with someone, you need to spend quality time together. Whether it’s meeting up physically for a walk or a meal, or using modern technology like Azar, not just to add likes to someone’s post, but to actually connect with them in a genuine, meaningful manner. Whether it’s rekindling with an old friend or forming new ones, building relationships that resonate authentically is the key to banishing loneliness and embracing happiness.

“The research from Azar shows that 63% of adults believe forming new connections is the most effective way to combat loneliness during the winter— a promising finding, as building connections is a powerful tool for emotional wellbeing.”

“No matter your age, you can use technology to your advantage by complementing in-person friendships with meaningful relationships formed through platforms like Azar, which is designed to foster authentic connections.”

Sunki Kim, Vice President and Head of Azar at Hyperconnect, said, “At Azar, we understand that winter can be a particularly challenging time for Gen Z, who may feel a heightened sense of loneliness during the festive season. Our research highlights the proactive steps many are taking to combat these feelings, including forming meaningful connections through technology.

“We are proud to offer a platform that facilitates authentic relationships, enabling users to connect with like-minded individuals both locally and globally. With just a tap, Azar transforms the experience of meeting new people into a simple and enjoyable process, ensuring that no one has to feel alone during the holidays.”