has crowned some memorable kings and queens of the jungle, but not every celeb who is considered a fan-favorite takes home the title.
As well as the entertaining conversations in camp, the hit show is often as much about emotional connections and public perception as it is about triumphing in the trials.
Over the years, many celebrities who were deemed destined to win by adorning fans ultimately fell short in the finale, due to a lack of emotional narrative to engage viewers, stronger competitors, or unexpected shifts in public voting.
This year, fan favourite Tulisa Contostavlos shocked viewers when she became the third contestant to be voted off the show. Despite being tipped as a finalist, fans were quick to complain that the N Dubz star was robbed.
But as this year’s series comes to a close, we’ve taken a look back at celebs who didn’t quite make the cut.
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Ashley Roberts was a frontrunneer (Image: ITV)
Ashley Roberts, 2012
Former Pussycat Doll, Ashley Roberts, brought a blend of charisma and tenacity to the jungle. Her ability to tackle challenging trials won over fans, and her bubbly nature made her a memorable contestant.
Despite making it to the final, she was defeated by Charlie Brooks. Many attributed this to Charlie’s well-established TV career in and the emotional storyline involving a video message from her daughter during the show, which deeply touched viewers.
Roman Kemp, 2019
The One Show star Roman Kemp won the audience’s hearts with his wit and relatability. His connection with his fellow campmates and genuine personality made him a strong finalist.
However his co-star’s, Jacqueline Jossa’s narrative – overcoming personal challenges and re-establishing a connection with the public as a grounded figure – drew immense support from fans, leading to her win that year.
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Roman Kemp appeared on the show in 2019 (Image: ITV)
Emily Atack, 2018
Emily Atack, known for her role in The Inbetweeners and recently launched show, Rivals, endeared herself to viewers with her vulnerability, humour, and determination during the trials. Her journey of self-acceptance and personal growth made her a fan favourite.
However, Harry Redknapp’s broad appeal as a national treasure, coupled with his humorous storytelling and love for his wife, led him to victory.
But Emily’s loss didn’t effect her as her career continued to thrive after the show. Following her exit, Emily landed a role on ‘s spin off show shortly after.
Emily Atack was a fan favourite (Image: ITV)
Shane Richie, 2020
star Shane Richie initially stood out as a leader in the camp with his quick wit and strong personality. However, his occasional clashes with fellow campmates like AJ Pritchard swayed public opinion rather quickly.
Although he was tipped as the show winner before he even stepped into the Welsh version of the show, Shane’s somewhat bossy nature appeared to not sit well with some viewers watching at home.
In that year, Giovanna Fletcher’s nurturing demeanour, along with her consistent positivity and relatability as a mother and author, appealed to more viewers, resulting in Shane’s defeat.
Shane Richie missed out on the win (Image: ITV)
Joel Dommett, 2016
During the 2016 series of comedian and actor Joel Dommett was relatively a rising star. But determined to make a good impression, he consistently performed well in trials, often bringing a touch of humour to lighten the mood.
Joel’s likability and strong work ethic made him a serious contender to be crowned the winner that year.
However, Scarlett Moffatt’s journey of self-discovery and her ability to resonate with the public gave her a significant advantage. Joel’s less captivating personal story may have been his downfall in the end.
I’m A Celebrity…Get Me Out of Here! airs Mondays-Sundays at 9pm on ITV1.