Miller High Life just released a perfume so you can smell like a dive bar

It is now possible to smell like the Champagne of beers. 

On Dec. 3, Miller High Life launched Miller High Life Dive Bar-Fume, a perfume that takes all the flavors and aromas of a neighborhood dive bar and bottles it for your spritzing pleasure.

“Dreaming of bringing that comforting dive bar scent home with you?” reads a description of the eau de happy hour. “High Life is bringing that dive bar scent you know and love to your home with High Life Dive Bar-Fume, just in time for the holidays.”

Miller High Life Dive Bar-Fume.
Miller High Life Dive Bar-Fume.Courtesy Miller High Life

Miller High Life says the fragrance blends the craft of perfumery with “dive bar notes,” including:

  • Cedarwood and patchouli: Inspired by the wood of a bar top.
  • Tobacco and leather: For the scent of well-worn barstools.
  • Champaca blossom: A flowery scent the brand says is reminiscent of a bartender cracking open a Miller High Life.
  • Sea salt: For the basket of fries the Champagne of beers will soon wash down.

From Dec. 4 — 6, fans over the age of 21 have been able to try and get their hands on the fragrance in limited daily drops at 12 p.m. ET for $60, while supplies last. The hoppy cologne quickly sold out on the first and second days, but there’s one more chance to get your hands on a golden bottle.

Miller High Life Dive Bar-Fume.
Miller High Life Dive Bar-Fume.Courtesy Miller High Life

TODAY’s own Carson Daly shared the news during PopStart on Dec. 5, along with a sample.

“Because we are investigative journalists here around here at PopStart we tracked down a bottle,” Daly said to the co-hosts.

Al Roker quickly grabbed the bottle and spritzed willing volunteer Savannah Guthrie.

“How do I smell?” she asked. 

“It’s weird,” Al replied. “It’s a little piney.”

Hoda Kotb said she smelled a “lemony” note, and Savannah said it “smells like Carson’s house,” and he agreed.

“It smells like me, but what does that smell like?” Carson asked as he took a bottle of Miller High Life, uncapped it with a bottle opener he conveniently had in his suit jacket, and dabbed a little beer on his neck before taking a foamy sip. “How do I smell?”

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