Planned Parenthood is capitalizing on the internet’s hype over “Wicked” in a shocking way.
The nonprofit organization that provides sexual and reproductive health care and education recently repurposed the musical’s famous Broadway poster — which depicts Glinda whispering into Elphaba’s ear — to dish out a cheeky reminder for people to keep up with their routine testing for sexually transmitted infections.
In a post made Monday on Instagram, Planned Parenthood shared the image, changing it to look as if Glinda is asking Elphaba, “Is your discharge green?”
“If you’re experiencing wicked sexual and reproductive health care concerns, Planned Parenthood health centers are holding space to help — even if your pussy’s green,” the organization captioned the post.
Unsurprisingly, social media users on X, formerly called Twitter, raised an eyebrow over the peculiar ad, with many expressing mixed emotions.
Planned Parenthood’s post comes after actor Cynthia Erivo, who stars as Elphaba in the Jon M. Chu-directed film adaptation of “Wicked,” called out a viral fan edit of the movie’s poster, which references the original Broadway one, in October.
The altered image attempted to make the poster more like the original by moving the witch hat to partially cover Erivo’s eyes, as well as making her lips red instead of green. Erivo slammed it as “degrading.”
“This is the wildest, most offensive thing I have seen, equal to that awful AI of us fighting, equal to people posing the question ‘is your ***** green,’” Erivo wrote in an Oct. 16 Instagram story alongside the fan-made re-creation. “None of this is funny. None of it is cute. It degrades me. It degrades us.”
“The original poster is an ILLUSTRATION,” the actor added. “I am a real life human being, who chose to look right down the barrel of the camera to you, the viewer … because, without words we communicate with our eyes.”
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“Wicked” is now in theaters. The film’s second part releases Nov. 21, 2025.