Subway has swapped sandwiches for streetwear (Image: PinPep)
Subway has taken a detour from sandwiches to streetwear with its debut merchandise collection. The popular high-street eatery has unveiled t-shirts, sweatshirts and a tote bag, each inspired by beloved items from its menu.
However, sandwich enthusiasts will have to act swiftly if they want a chance to grab a complimentary piece of merch!
The clothing line pays homage to the Meatball Marinara Sub affectionately dubbed the ‘baller sub’ by fans and the Chipotle Southwest Sauce. The tote bag, meanwhile, salutes the ‘Baked Fresh Daily’ catchphrase.
The unique designs were the brainchild of Dublin-based illustrator Stephen Heffernan who has amassed an impressive following of 55,000 thanks to his ingenious sketches.
Stephen shared: “I’ve loved working with Subway to help bring to life the brand’s vision for this limited-edition merch.”
“We wanted to create fresh designs that embody the iconicity of Subway fans’ favourite menu items, as well as leaning into the brand’s Americana-deli style heritage.”
The designs were illustrated by Stephen Heffernan (Image: PinPep)
With a limited stock of just 1,000 items, those who might miss the initial release are advised to stay tuned to Subway’s social media platforms for updates on potential future drops.
Kirstey Elston, a representative from the restaurant, said: “When creating this fresh new line, we wanted to offer our fans more than just branded merchandise, but items they actually want to wear.”
“And in the spirit of the holidays, we thought why not give it to them for free!”
In a bid to help fans “eat fresh and look fresh”, the sandwich giant partnered with Stephen, renowned for his quirky and tongue-in-cheek illustrations. The collaboration also aims to provide shoppers with an opportunity to snag a unique and rare Christmas gift without denting their wallets.
Kirstey Elston praised Stephen’s work, saying: “Stephen did a brilliant job bringing the vision for the line to life, creating a collection of unique designs that pay homage to some of our most popular menu items in a fresh and fun way.”
“We love the entire collection, and are sure our fans will too.”
The free merch is available now at www.subway-merch.com while stocks last!