Jaguar revealed its Type 00 concept during Miami Art Week (Image: Getty Images for Jaguar)
British luxury car titan Jaguar has unleashed a first look at its visionary electric vehicle, the Type 00, amid buzzing anticipation.
The glance at Jaguar’s fresh venture follows on the heels of its ‘Copy Nothing’ rebrand that set tongues wagging across the internet just a fortnight ago.
Unveiling the futuristic during Miami Art Week via a series of artistic impressions, professes that this concept car, basking in shades named Miami Pink and London Blue, encapsulates their cutting-edge creative ethos of “exuberant modernism”, boldly stepping away from traditional design norms.
Yet some enthusiasts have taken to the web to deliver their no-holds-barred opinions, with one disgruntled fan deriding the concept as “tragic”.
Viewers haven’t been shy on X (formerly Twitter) about sharing their thoughts on the Type 00. Amongst various digs, one user lamented: “It’s worse than I thought.” A second took a humorous jab read: “Did they get ChatGPT to draw it?” While someone else added: “I think you copied the pink eraser.”
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Fans of the brand have been leaving brutal reviews online (Image: Jaguar)
Someone else simple said: “Oh dear,” meanwhile a host of comparisons were made. Some said it was akin to the iconic Panthermobile of cartoon character Pink Panther, while others compared it to a Thunderbirds car and even ‘their wife’s wet/dry razor’.
Another person firmly stated: “If I see someone else buying one of these monstrosities I definitely won’t be copying them!” While eve harsher criticism surfaced, with a disappointed voice claiming Jaguar’s legacy is “dead” following the reveal, adding, “we lost a legend”.
Another mingled admiration with scorn, suggesting that Jaguar birthed the extremes of beauty and ugliness in automotive creations to extol the former’s virtues. They saidL “Jaguar created the most beautiful car in history, then created the ugliest to make the beautiful one look even better next to it.”
If I see someone else buying one of these monstrosities I definitely won’t be copying them!
— Papa Cars (@papa_cars)
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Contrary to the criticism, motoring experts are praising the concept. Top Gear presenter Rory Reid conveyed excitement about the design, stating: “Having been massively underwhelmed by XE, XF and XJ (which are only even vaguely interesting with a 5-litre supercharged V8 under the bonnet)… This is the most ‘I would actually look twice at this’ Jag since … forever. I’d even have it in pink for the haters.”
Meanwhile, Editor of Auto Express, Paul Barker, was captivated by the bold approach, characterising the car as “striking” and highlighting Jaguar’s “dramatic statement” with its latest styling endeavour.
The car boasts an elegant fastback rear alongside a sharp, boxy front design. Additionally, it introduces an awe-inspiring panoramic roof equipped with what has been termed “body-harmonising glazing”.
Both the vehicle’s hind and lead-end showcase what’s known as the “strikethrough”, a new linear graphic signature concealing full-width tail lights at the back. Departing from tradition, the iconic leaping jaguar no longer adorns the vehicles forefront or its tail, replaced by smoothly curved letterforms spelling out the refreshed brand name.
Motoring experts have praised the new concept (Image: Getty Images for Jaguar)
While the famous “leaper” symbol might be missing from its usual spots, it still features on the vehicle subtly laser-etched into a brass ingot on the side of the car, this clever detail emerges to reveal rear-facing cameras.
Gerry McGovern, the design visionary at Jaguar Land Rover, has lauded their latest concept by stating: “Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakeable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination.”
He added with conviction: “It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”
Furthermore, Jaguar’s chief exterior designer, Constantino Segui Gilabert, echoed this sentiment, proclaiming the concept vehicle as a “dramatic presence” infused with British ingenuity and creativity.
“Jaguar is no place for ordinary,” he asserted. “When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before. Type 00 commands attention, like all the best Jaguars of the past.”
The car’s interior matches its exterior flair, showcasing three materialsbrass, travertine stone, and wool-blend woven textilesthat give it a distinct edge. Brass lines travel down each door and along the centre, forming a ‘spine’, while the uniquely placed stone adorns the seats.
Jaguar has unveiled an immersive interactive feature called Prism, which utilises core materials for a heightened sensory experience. Car owners can select from three totems brass, travertine, or alabaster designed to nest within the centre console.
This addition harmonises with various mood-enhancing elements such as ambient lighting, bespoke soundscape, and dynamic screen graphics. Jaguar emphasises that this innovative experience is crafted to ‘invite users to reflect and appreciate simple sensations’.
“We have three key materials brass, travertine stone and textiles and the way we use these materials represents bold pieces of art and creates a unique atmosphere,” explained Jaguar’s chief materiality designer Mary Crisp.
Post-rebranding, Jaguars have surged in consumer search interest, amassing 20 million searches and yielding 1.3 million ad views. Yet, research from cash for cars service Junk Car Medics shows that resale values of one in ten Jaguars have dipped amid some public dissatisfaction.