fans have hit out at as they accused them of “choosing their winner” already. Eagle eyed viewers have noticed a “campaign” in the jungle show’s ad breaks for one certain star.
Those watching at home have taken note and hit out that adverts for have been showing when the show cuts to a break.
The advertisement urges ITV viewers to tune in to to watch Coleen Rooney: The Real Wagatha Story, which was released on October 18 of last year.
It sees the WAG dressed in a hot pink power suit as she is surrounded by newspaper cuttings. The star holds her phone in her hand, which she used to out fellow footballer’s wife, , as Coleen sensationally accused her of selling made up stories to the press in a dramatic social media post.
Now, posting on social media, fans have complained about the timing of the ads with some suggesting that they will help Coleen to win the whole show and be crowned Queen of the Jungle.
I’m a Celeb winner ‘confirmed’ as fans spot ‘campaign’ (Image: ITV)
One user wrote: “#ImACeleb I feel like there is a campaign to push Colleen to be Queen of the Jungle especially with the documentary commercials about her. Is it a fix for her to win?”
Another added: “Have ITV had to up the number of ad breaks to pay Coleen’s fees?! #ImACeleb.” While a third wrote: “Oh these Coleen ad breaks must be a ploy to get her to win the show.”
Someone else noted: “We got a Coleen advert while Coleen is in the jungle. #ImACeleb”
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Coleen Rooney has a documentary about her Wagatha court case (Image: ITV)
Elsewhere on the ITV show, as he was reunited with his guitar. It comes as the camp mates were tasked with collecting coins in exchange for a luxury item.
Dean McCullough received a glitzy dress and Maura Higgins received an apple on her birthday – leaving fans raising their eyebrows over Danny’s sentimental item, which featured drawings from his young son on the instrument.
Bookmakers have also suggested the singer will win the show. The 38-year-old, who entered the show as the favourite, is once again tipped to win the reality TV show with odds of 10/3 after impressing viewers at home.