Along with new rate breaks, it’s likely part of a year-end sales push
- Referral bonuses on certain Tesla products have doubled in Canada
- Some rates have also dropped to 0%
- This is probably part of a year-end program to juice sales
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Last year, Tesla threw several different sales tools at its vehicles in order to juice delivery numbers as it approached the end of its calendar year. Twelve months later, it seems to be singing from the same hymnbook, starting with an expansion of its popular referral program which puts money in the pockets of both new buyers and existing owners.
Tesla has long provided a referral code to its customers, a piece of goodwill intended to be passed on to the friends and family of existing Tesla owners. The intent is for the new buyer to get a few bucks off their new EV while also furnishing a couple of dollars to whoever is providing the code. Call it a finder’s fee that is deeply rewarding for both sides of the equation.
The person who owns the referral code now gets $1,300 in what basically amounts to Tesla bucks (not its official name) since the money can only be used for Supercharging, in the Tesla Store on accessories, or towards another car. It seems up to 10 new customers can use the referral code before it resets, meaning a person could theoretically stack $13,000 in Tesla bucks as a new car rebate or mad money in the Tesla Shop.
It all sums up to a raft of discounts and rate breaks, most of which are accessible by the vast majority of buyers, arriving at the right time to push more sales before the end of the year. Who says Tesla doesn’t occasionally act like a legacy automaker?
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