Crombie REIT was ready to turf the charitable organization because of religion
Thanks largely to an outcry from the public, Newfoundland’s largest mall reversed its decision to prohibit the Salvation Army from fundraising in the shopping centre this holiday season and in years to come due to its religious affiliation.
“We have heard from members of the community, and recognize the local impact that the Salvation Army collection campaign at Avalon Mall delivers each holiday season,” property owners Crombie REIT wrote in a statement to the National Post.
In an official statement to the National Post, Lt-Colonel John Murray said the Protestant church and international charitable organization is “deeply grateful” for the Canadian real estate firm’s change of heart in welcoming the “iconic Christmas Kettle” campaign back to the St. John’s shopping centre.
‘Difficult decision’
Unfortunately, the messaging didn’t get to the Salvation Army’s St. John’s chapter, so Crombie decided to allow one last year of fundraising this season.
The decision was met with considerable ire, with many on social media urging others to voice their opposition to Crombie and some calling for a boycott of the mall, the only one of its size in the province and home to 142 stores following a recent multi-million dollar renovation.
Plenty also pointed out that the Salvation Army is celebrated for its willingness to help anyone in their time of greatest need, regardless of creed or religious beliefs.
“We don’t do this for us. This is about the community we serve.”
Within 24 hours of the decision being made public, Crombie reconsidered and chose to maintain the relationship “for future holiday collections.”
“This generous partnership highlights their commitment to supporting the vital work we do in communities across Newfoundland & Labrador and beyond,” Murray’s statement read.
“We extend our heartfelt thanks to Crombie REIT for their support and to our loyal donors and supporters whose contributions enable us to continue helping those in need.”
As per the Salvation Army website, the kettle campaign started in Canada in 1903, having debuted in San Francisco 11 years before.
All money raised stays in the local community and supports people in need. Goodyear said last year’s donations provided gifts for almost 3,000 local children and 2,000 family food hampers.
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