fans were left saying the same thing after they called out obvious comparison to rival show.
During Thursday’s visit (November 28) to the jungle, campers Alan Halsall, 42, Danny Jones, 38, and Dean McCullough, 32, were chosen by the public to face The Rank Bank.
Despite being a Bushtucker trial, the trio became team leaders in the camp, with the remaining contestants then split into three coloured teams.
Hosts Ant McPartlin and Declan Donnelly explained that the cast have now been given a team bank card which they will need to use to pay for their camp essentials – including their meals.
But in order to earn money, the trio were tasked with empty a box full of bull testicles in order to find the coins at the bottom of the box to add onto their account.
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Campmates have to earn Dingo Dollars by completing Bushtucker Trials (Image: ITV )
In the second round, the trio had to sift through a box of fish guts to find the golden coins followed by the third and final round which saw them sifting through a box of cockroaches to unscrew the golden coins.
Up against a three-minute time limit, they also had to transfer the offal-drenched coins into their team’s deposit boxes for the win to be valid.
Danny stormed to the lead, winning his team $300, with Alan securing $200. But because Dean failed to complete the challenge his team was left empty handed.
However, fans couldn’t help but point out the striking similarity to the rival reality show Big Brother, which tasks housemates to complete group challenges in order to earn money in a shopping task to pay for their food and necessities each week.
Taking to X – formerly known as X – fans pointed out the similarities online. One user penned: “I don’t know if I like this twist or if it’s giving Channel 5 Big Brother #ImACeleb #ImACelebrity.”
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Fans compared the tasks to Big Brother’s shopping challenges (Image: ITV)
Another agreed: “From this new twist, to the secret luxury camp twist, and to the new launch night trials they did – I swear a Big Brother producer has taken over this series! It’s so BB twisty. And I love it #ImACeleb.”
A third echoed: “ITV copying the idea from Big Brother to put on I’m a celeb #unpacked #imaceleb” as a fourt chimed in with: “The Big Brother style tasks have made their way over to this show, but probably from the same production team LOL.”
I’m A Celebrity… Get Me Out of Here! airs on weeknights from 9pm on ITV1 or catch up on ITVX.