Competition Bureau argues Google locks market participants into using its own advertising tech tools
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“The Bureau’s investigation found that, in Canada, Google is the largest provider across the ad tech stack for web advertising and has abused its dominant position through conduct intended to ensure that it would maintain and entrench its market power,” read the release.
In a statement following the announcement, Google’s vice-president of global ads Dan Taylor said the watchdog’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court.”