Levi’s and Polo and Dickies, oh my! The ’90s may be over, but the fashion brands of the decade are still defining style in the 2020s, and the high quality of some of the wardrobe staples from back then is sorely missing from a lot of clothing these days. It might be a pleasant surprise, then, to learn that a lot of huge ’90s fashion brands are hiding in plain sight on Amazon.
In fact, plenty of them are still popular among shoppers today, and their versatile, classic pieces can be worn on so many occasions. Whether you’ve been a loyalist to companies like Dr. Martens and Tommy Hilfiger for decades now, or you’re trying them out for the first time, reviewers agree that these fashion brands deliver on high-quality, long-lasting apparel and shoes.
Below, take a walk down memory lane and see what some of the biggest brands of the ’90s are selling today on Amazon. Who knows? Your old favorite may just make an appearance.
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Long live Doc Martens — and apparently, Amazon agrees, because you can buy many of their boots on the site, including these unisex Embury leather Chelsea boots. Available in three colors, these boots are comfortable pull-ons that reviewers say have a much quicker breaking-in period than other Docs. The leather has a subtle grain and comes in three colors, in 11 sizes (from a men’s 4/women’s 5 to a a men’s 14/women’s 15).
Promising review: “I bought these after a lot of thought because I wanted a Chelsea boot. I always am reluctant to buy boots online because I have a super high instep which makes it difficult to do a pull on boot, but these fit me perfectly! I wear them with my jeans rolled up, and they are exactly what I wanted and what I envisioned! They really bring me back to my 90s youth when I would wear docs. But these are much more updated for the times. They were instantly comfortable and took no breaking in, and the leather is matte so it’s not shiny which I love.” — Linda S
Polo Ralph Lauren found explosive popularity in the ’90s, inspiring an entire subculture of collectors. The brand is still a mainstay today, and you can grab a three-pack of classic crew neck tees that feature the iconic logo on Amazon. The shirts are made with ultra-soft cotton, are moisture-wicking and tag-free for ultimate comfort and have the logo in a subtle place down toward the hem. The shirts are available in seven color combinations and sizes S-6XL Tall (most reviewers seem to agree they run a little large, so take that into account).
Promising review: “These t-shirts are absolutely perfect. The size/fit is as expected. They’re soft and are not too thick but also not too thin. They’re longer than most shirts, which I like for a comfortable, casual look.” — Charles
Celebrities like Gwen Stefani, Snoop Dogg and more were seen wearing Tommy Hilfiger in the ’90s, and though the brand may not be as big among fashion icons anymore, it’s still trusted to turn out high-quality, preppy garments like this button-down shirt. The shirt has adjustable sleeves, a chest pocket with a little Tommy Hilfiger logo and an overall classic look. It’s available in seven colors and sizes XS-3XL.
Promising review: “Long sleeve or 3/4, both comfy and look nice. Washes nice. If you want it looking very crisp a little ironing will do the trick. If you want it casual take it out of the dryer and put it on! Soft material. Not heavy but not real light.” — Labgirl
Who can forget the ubiquitous Calvin Klein underwear ads of the ’90s? Needless to stay, CK is iconic, but you may not have known it’s sold on Amazon. This unlined racerback bralette has earned over 21,000 5-star ratings on the site. It’s stretchy, lightweight and breathable, and features the brand logo on the elastic band. It comes in a whopping 43 colors and sizes XS-3XL.
Promising review: “Love these! I own at least 10 Calvin Klein bralettes like this in different styles or colors. Super comfortable. I wear these all the time when I’m in the house. Great for under T shirts. Lightweight and comfortable!! They do not dig into skin. They hold up after a lot a lot a lot of washes. Super cute too so I don’t mind wearing them with open back shirts” — Kindle Customer
Everyone had a JanSport backpack in the ’90s, according to many nostalgic Redditors reminiscing on its popularity. Even the brand calls itself ” the most trusted name in backpacks” on the listing for this classic SuperBreak One School bag. With padded shoulder straps, a front utility pocket and main compartment and durable fabric, it’s not hard to see why JanSport has made such a name for themselves. The backpack comes in 25 colors and patterns.
Promising review: “I don’t think I’ve worn out a Jansport yet since I starting buying them in the 90s! I bought this one to have a little more space. Makes a great weekend bag, or carry on, and is the same quality of their regular, long-lasting backpacks!” — EK
Adidas Superstars are perhaps one of the most instantly recognizable and iconic sneakers in the world, and they were especially popular throughout the ’90s and 2000s. The shoes have the classic stripes, shell toe and Adidas logo, but they’re also comfortable and secure on the feet, and made with durable, full-grain leather — they’re popular for a reason, after all. They’re available in 18 colors and sizes 5-11 (the brand recommends sizing down half a size).
Promising review: “I’ve had these for a long time and just throw them in the wash whenever they get dirty. They can be worn anywhere with anything! Very comfortable. I will most likely be repurchasing once they get worn out enough.” — Jill Marie
Skaters, rappers and punk rockers shot the Dickies 874 work pants to fame in the ’90s and beyond, and they’re still really, really popular today (like, an “over 55,000 5-star ratings on Amazon” level of popular). High-rise with wrinkle- and stain-resistant fabric, these pants are meant to be both comfortable and durable. The attention to detail on these pants includes reinforced seams and wide belt loops, as well as button closures on the back pockets. They’re available in 26 colors and sizes 28Wx30L-58Wx32L. Reviewers suggest sizing up, as they do run small.
Promising review: “I’ve had five pair of these black work pants for 12+ years and they still hold up great. Needed some blue pants for a new job so bought these and “retired” the black ones for casual wearing. Dickies pants are like cardboard when first purchased but over time they turn super soft and way more comfortable than jeans. I even prefer to wear them on transatlantic flights😁” — Michael Follett
Like Tommy Hilfiger or Polo Ralph Lauren, Nautica brought a preppy aesthetic to ’90s fashion, reflected in this simple logo baseball cap. Available in seven colors, the hat features the logo on the front and the brand name on the back, has an adjustable strap and — according to reviews — fits larger heads more comfortably than other baseball caps.
Promising review: “I already owned one of these Navy caps and loaned it to a friend on a trip in Italy. He got compliments on it there and one person wanted to know where he bought it. After the trip he topldl me he wanted to keep it. So I ordered another navy one. I have 4 of these caps in different colors. I’ve got compliments on all of the colors I have. The fit very well and hold their shape really well. I highly recommend this cap.” — Amazon Customer
Levi’s classic 501 jeans are so synonymous with the ’90s, there’s even a page on their website dedicated to their impact throughout the decade. They’re straight-leg, mid-rise, have a button fly and also have deep pockets — all the makings of a wardrobe staple. They come in 12 colors and sizes 23-32 in women’s, and 28Wx30L-66Wx34L in men’s, with standard and Big & Tall options.
Promising review: “I remember the commercials about these jeans from the 90’s when I was in high school. Unfortunately for me, I was going through a hardcore hip-hop fashion phase and I was only interested in extremely baggy jeans and flashy Tommy Hilfiger shirts. I shuddered at the thought of any clothing that even slightly fit my frame. Fast forward 20 years into the future (without the aid of a flying DeLorean) and I’m browsing for some new jeans on my handy “all-seeing eye” of a merchandising portal and modern marvel that is Amazon. I see Levis 501 jeans and think… “huh… those actually look kind of comfy.” They arrive at my door and from the second I put them on I was hit with a dopamine bump of fitted pleasure. Welcome to denim nirvana. Thank you very much Mr. Strauss. You have my business for life.” — Mario Ceballos
Since denim-on-denim was also a ’90s staple, why not also grab a Levi’s denim trucker jacket? This one is lightweight but sturdy, falls at the waist and is made with high-quality denim. It has two chest pockets with button closures and two side pockets. It’s available in 14 colors and sizes XS-4XL.
Promising review: “I love this jacket. It’s light weight so I don’t get encumbered by having it with me all the time. With the unpredictable spring weather I am putting it on and taking it off all day long. It works with dresses and leggings.” — MrsEJU
Eddie Bauer made a name for themselves among outdoorsy people in the ’90s, especially for down jackets like this one. The jacket is packable, water-repellent and has 650-down insulation to keep you warm. It also has two zippered side pockets and a high, protective neckline. It’s available in eight colors and sizes S-3XL, with additional tall sizing options.
Promising review: “The price is great for 650 fill power down jacket that weighs almost nothing and packs down to… almost nothing. The fit is perfect for moderate activity and it looks good when you wear it. Keep in mind that this isn’t the toughest jacket material, so I wouldn’t take it on anything requiring heavier ripstop material, because this probably won’t perform. However, hiking and even ultralight backpacking are exactly where it will excel.” — Stephen M Holcomb aka ‘SMH…’
Champion was worn by hip-hop stars and athletes alike in the ’90s, and has become an ubiquitous sportswear brand today. They also make footwear, like this men’s Rally Pro sneaker, which has a mesh upper, rubber sole and trendy, “sock sneaker” style that slips on to the foot comfortably without laces. The shoes are available in 13 colors and men’s sizes 8-12.
Promising review: “This shoe is well made. I love the design and how they fit comfortably on my feet. I get a lot of compliments on them when I wear them out.” — Avinlea