Phillip Schofield has been warned a TV comeback may be a ‘PR nightmare’ (Image: Channel 5)
future in television may be better left in the dust, a PR expert has revealed.
On Monday (September 30), the 62-year-old returned to the small screen for the first time since he stepped back from in May 2023.
The dad-of-two left the programme after he admitted to hiding an “unwise but not illegal” affair with a younger colleague from bosses, vowing never to work in television again.
But the broadcaster appeared to have a change of heart this summer when he agreed to take part in new show Cast Away.
The three-part series began at the start of the week and followed him as he spent 10 days stranded on a Madagascan island. During the show, the star reflected on how his life has changed over the past 12 months.
Editorial use only Mandatory Credit: Photo by Ken McKay/ITV/REX/Shutterstock (13908192br) Phillip Sc (Image: Ken McKay/ITV/REX/Shutterstock)
The first episode . Meanwhile, it apppears others chose to boycott hte programme after it struggled to attract just over a million viewers.
It has been reported that . Now, a celebrity PR expert has exclusively revealed to Express.co.uk that his career in television does not look good.
Following the backlash, PR guru told us: “I feel that this is a sign that viewers are not interested in seeing him back on screen.
“Although he said this would be his last time on TV, I think that if an opportunity presented itself where he could do either another show or a sit-down interview that would let him talk about the previous year, he would do it.”
Undated handout photo issued by Paramount of Phillip Schofield as he appears in the Episode 2 of Cha (Image: PA)
Don’t miss… [REACTION]
But the expert warned that it would be no mean feat to change the public’s view of Phillip following the scandal.
She explained: “There will be a lot of trial and error to see if they can get his career back on track which could happen over the next 12 months.
“They [his PR team] will have to look at ways to tell his story and build a narrative to change the public’s perspective and perception of him surrounding what happened. It could be a PR nightmare for him and his team.”
Fans will have to stay tuned to see if the presenter will be able to bounce back from his This Morning scandal.