Searches for Halloween themed products are starting earlier each year (Image: SWNS)
One in four Brits claim Halloween is their favourite ‘holiday’ – and are set to spend big on it this year.
A month ahead of the big night, a poll of 2,000 adults revealed they are gearing up to shell out almost £100 this October, after spending an average of just £21 in previous years.
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Almost a quarter will formulate their plans for Halloween at least a month in advance – with half believing products should be in the shops in good time.
A third intend to hand out treats, 25% will carve pumpkins and 20% will deck out their homes with decorations. While 20% will don full costume for the big night.
It also emerged 23% will get competitive when it comes to their decoration – with the living room, front porch and hallway in for the spooky treatment.
Over a quarter reckon Halloween can be as fun for adults as it is children (Image: SWNS)
Vicky Woods from Disney Store, which commissioned the research to launch its Halloween collection, said: “Halloween has really gained momentum in the UK in recent years, which the research and our own customer interest shows us.
“As a result, more people than ever are transforming their homes inside and out for the occasion – from dressing up to throwing themed parties.
“We are seeing searches for Halloween themed products starting earlier each year, beginning around mid-July and peaking the first week of October.”
When it comes to costume choice, 16% prefer a non-frightening option – while a third (31%) are out to scare.
But social media has had an influence on decorations and costumes over the years according to 31% – with 24% also looking to outdo others with their choice of costume.
Stuck for inspiration on how to dress your kids this halloween? Try the costume generator
However, 26% reckon Halloween can be as fun for adults as it is children – with 18% enjoying trick or treaters knocking at the door. Of the 36% polled, via OnePoll, who are responsible for children on the night, 51% get excited and 46% of kids love to dress up.
Vicky Woods, from the , added: “It’s fascinating to see how many people now rate Halloween as their favourite ‘holiday.’
“Children, especially, love to embrace the fun, and it’s a perfect chance for families to come together and get creative. But it’s always worth planning ahead – the best costumes and decorations tend to fly off the shelves as we approach the big night.
“We’ve made Halloween extra special this year with a fantastic selection of themed products for everyone. With these magical items, families can create a truly unforgettable Halloween experience.”